Safe to Sleep® Campaign Promotional E-Toolkit
We hope this promotional e-toolkit will serve as a resource for you in your efforts to educate others about the Safe to Sleep® campaign. Your activities are crucial to helping spread the word about safe infant sleep, and we thank you for your efforts!
Safe to Sleep® Campaign
The campaign offers three videos you can use to help spread the word. Two are available for order as DVDs. All three videos are available for download.
Safe Sleep for Your Baby (10 Minutes)
Safe Sleep for Your Baby (60 seconds)
Sueño seguro para su bebé (10 acta)
Tweet about ways to reduce the risk of SIDS and create a safe sleep environment.
- Placing baby on his or her back for all sleep times is the best way to reduce SIDS risk. Learn more. http://bit.ly/2rMaohV #SafeToSleep
- Myth: SIDS can be prevented. Fact: We can’t prevent SIDS, but we can reduce baby’s risk. Here’s how. http://bit.ly/2qcVb8u #SafeToSleep
- Learn what to keep OUT of baby’s sleep area to reduce risk of #SIDS & other sleep-related causes of infant death. http://bit.ly/2qcVb8u #SafeToSleep
- Firm, flat, & free of soft/loose items: the right ingredients for a safe sleep environment! Learn more. http://bit.ly/2qcVb8u #SafeToSleep
- Reduce #SIDS risk by sharing your room with baby. Keep baby close to your bed, but on a separate sleep surface made for babies for at least the first 6 months. http://bit.ly/2FtggpW #SafeToSleep
Ask your friends and colleagues to like your posts and share these safe infant sleep messages!
- Placing your baby on his or her back to sleep for all sleep times is the best way to reduce the risk of SIDS. #SafeToSleep http://bit.ly/2rMaohV
- Myth: SIDS can be prevented. Fact: There is no known way to prevent SIDS. But there are ways to reduce your baby’s risk. Here’s how. #SafeToSleep http://bit.ly/2qcVb8u
- To reduce your baby’s risk of SIDS and other sleep-related causes of infant death, keep “stuff” out of baby’s sleep area. That means removing:
- Soft objects
- Crib bumpers
- Loose bedding
- Make sure baby sleeps on a firm and flat sleep surface, such as a mattress in a safety-approved crib. Use only a fitted sheet to cover the mattress, and keep soft items out of the sleep area. Find out more about safe infant sleep. #SafeToSleep http://bit.ly/2qcVb8u
- Reduce #SIDS risk by sharing your room with baby. Keep baby close to your bed, but on a separate sleep surface made for babies for at least the first 6 months. #SafeToSleep http://bit.ly/2FtggpW
Show your social fans and followers what safe infant sleep looks like by adding vibrant images to your social media posts. Download social media infocards directly from NICHD's Safe Sleep Infographics Flickr album. All of these images are accessible free of charge and have no copyright restrictions.
Add a Safe to Sleep® badge to your website or Facebook page, or include a Safe to Sleep® icon in your organization's handout. Learn how to obtain these graphics.
Web Badge 1
Web Badge 2
Plan an event (PDF - 93 KB) to educate your community about ways to promote safe infant sleep.
Scripts for Radio Public Service Announcements
Record a public service announcement (PDF - 159 KB) on your local radio station to promote safe infant sleep.
Be prepared to speak about safe infant sleep with these talking points (PDF - 57 KB).