For Reference Only: Sample Submissions from 2018 SIDS Awareness Month
In 2018, NICHD and CDC conducted a #SafeSleepSnap challenge activity for staff. The following materials and information were used by NICHD and CDC for the challenge and are provided, unchanged, for reference. If you use this content, please update the names and page links to reflect those of your organization and partners.
Dear NIH employees, parents, and caregivers,
The Centers for Disease Control and Prevention (CDC) has challenged NIH to a fun and friendly photo competition—the #SafeSleepSnap Challenge—and we need your help to WIN!
Whether you’re a parent, grandparent, aunt, or uncle, you can help Team NIH win by sharing a photo of your pride and joy (up to 12 months of age) in a safe sleep environment (PDF 1.4 MB) (http://bit.ly/2ya3fz5). Each employee submission will count as 1 point for our beloved NIH, but you can earn extra points, too (see below).
With your permission and photo release form 
(http://bit.ly/2wTvK03), your photo may be featured on NIH/NICHD’s social media accounts in October to commemorate SIDS Awareness Month. Make sure you submit these items to us by September 21.
How You Can Help NIH Win:
- Submit a Photo by 9/21
- Email a photo of your baby, grandbaby, niece, or nephew in a safe sleep environment to safetosleep@mail.nih.gov with #SafeSleepSnap as the subject line. Please review the Safe to Sleep® campaign’s What Does a Safe Sleep Environment Look Like? page (http://bit.ly/2FtggpW) before taking your photo.
- Earn Extra “Style Points”
- Creativity and humor are encouraged, as long as you still follow safe infant sleep recommendations. Please review the Safe to Sleep® campaign’s What Does a Safe Sleep Environment Look Like? page (http://bit.ly/2FtggpW) for details. Here are some examples of style points you can earn:
- Featuring a baby in an outfit with a funny or unique message (+0.5 points)
- Showing mom, dad, or another person wearing a matching or funny outfit (+0.5 points)
- Using a creative filter on the image (+0.5 points)
- Creativity and humor are encouraged, as long as you still follow safe infant sleep recommendations. Please review the Safe to Sleep® campaign’s What Does a Safe Sleep Environment Look Like? page (http://bit.ly/2FtggpW) for details. Here are some examples of style points you can earn:
Important: Please avoid visible brand names or logos if possible. View this album (http: // bit.ly/2oPFZPt) for inspirational examples.
- Look for the winner in October
- Your photo will contribute to NIH’s total score and may be shared on NIH social media accounts throughout SIDS Awareness Month in October. Only entries with photo consent forms completed by a parent or guardian will be shared on social media.
- Are you up for the challenge? The NIH /CDC #SafeSleepSnap Challenge photo competition runs September 11 through 21. NIH parents, grandparents, aunts, and uncles can support #TeamNIH by taking a photo of their pride and joy (up to 12 months of age) in a safe sleep environment. Send it to safetosleep@mail.nih.gov with #SafeSleepSnap as the subject line. Visit http://bit.ly/2ya3fz5 (PDF 1.4 MB) to see what a safe sleep environment looks like.
- Images sent with a signed photo consent form (http://bit.ly/2wTvK03 ) may be used throughout SIDS Awareness Month in October to help spread the word about what a safe infant sleep environment looks like. Let’s go, #TeamNIH!
- Help #TeamNIH win the NIH/@CDCgov #SafeSleepSnap Challenge! Send a photo of your baby/grandbaby/niece/nephew (<1yo) in a safe sleep environment to safetosleep@mail.nih.gov. Use #SafeSleepSnap as the subject & send by 9/21. View a safe sleep environment at http://bit.ly/2ya3fz5 (PDF 1.4 MB)
- Calling all NIH staff: Help #TeamNIH win the @NIHgov/@CDCgov #SafeSleepSnap Challenge from 9/11 to 9/21. Send a photo of your baby, grandbaby, niece, or nephew (up to 1 year old) in a safe sleep environment to safetosleep@mail.nih.gov. Put #SafeSleepSnap in the subject line. Images w/a signed consent form (short link) may be used throughout SIDS Awareness Month in October to help spread the word about what a safe infant sleep environment looks like. Let’s go, #TeamNIH!
Dear Colleagues,
Thank you for helping us spread the word about the Safe to Sleeps® #SafeSleepSnap Challenge. With your help, NIH beat CDC for the title of #SafeSleepSnap Challenge winner. Employees from across NIH submitted a total of 44 photos that displayed their adorable infants in a safe sleep environment. This was a true NIH-wide effort, and we are grateful for your participation. Look for NIH employee photos on NICHD’s social media channels throughout October, and help us educate the public about safe infant sleep by sharing our posts.
Thanks again, and go #TeamNIH!
(Please note that NICHD and CDC received signed photo release forms to allow use of these photos on social media accounts.)
Spread the word during #SIDSAwarenessMonth. Share this example of baby in a safe sleep environment. Or take a pic of your baby, grandbaby, niece, or nephew sleeping safely and share it with your followers. Be sure to use #SafeSleepSnap in your post! Remember: safe sleep environments are firm, flat, & free of soft and loose items. Babies sleep safest on their backs! #SafeToSleep http://bit.ly/2FtggpW
