Explore the Campaign

A female physician is talking to a couple holding Safe to Sleep® campaign materials.

The Safe to Sleep®campaign, formerly known as the Back to Sleep campaign, has helped educate millions of caregivers—parents, grandparents, aunts, uncles, babysitters, child care providers, health care providers, and others—about ways to reduce the risk of Sudden Infant Death Syndrome (SIDS) and other sleep-related causes of infant death.

Through outreach activities, collaborations, and partnerships, Safe to Sleep® has helped to spread safe sleep messages to millions of people in communities throughout the world. In addition, research supported and conducted by the Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD) has broadened our scientific understanding of SIDS.

In 1994, the NICHD—in partnership with the American Academy of Pediatrics, the Maternal and Child Health Bureau of the Health Resources and Services Administration, the SIDS Alliance (now First Candle), and the Association of SIDS and Infant Mortality Programs—launched the Back to Sleep campaign to educate parents and caregivers about ways to reduce the risk of SIDS.

Today, the Safe to Sleep® campaign builds on the successes of Back to Sleep to address SIDS and other sleep-related causes of infant death and to continue spreading safe sleep messages to members of all communities.

Since the start of the campaign, SIDS rates in the United States have decreased by almost 50%, both overall and within various racial/ethnic groups. However, SIDS remains the leading cause of death for U.S. infants 1 month to 1 year of age.1 Some populations are also at high risk for SIDS. So the campaign collaborators and its partners still have work to do.

Select a link on the left to learn more about the Safe to Sleep® campaign.

  1. Trachtenberg, F. L., Haas, E. A., Kinney, H. C., Stanley, C., & Krous, H. F. (2012). Risk factor changes for sudden infant death syndrome after initiation of Back-to-Sleep campaign. Pediatrics, 129, 630-638. Published online March 26, 2012. Retrieved June 13, 2013, from http://pediatrics.aappublications.org/content/early/2012/03/21/peds.2011-1419.abstractexternal link .