Outreach Activities

Reaching out to different groups of people to help them learn and practice safe infant sleep strategies has been a cornerstone the Safe to Sleep® campaign since it began as the Back to Sleep campaign in 1994. Community members—including parents and caregivers, community-based organizations, health care providers, and others—play a vital role in spreading safe sleep messages and practices into all communities, and in getting messages to diverse audiences.

The Safe to Sleep® campaign and its collaborators have worked and continue to work with various partners and communities, including those whose infants are at high risk for SIDS and other sleep-related causes of infant death.

Select a link below to learn more about Safe to Sleep® campaign outreach activities.

Find out more about ways to reduce your baby's risk. #SafeToSleep #SIDSAwarenessMonth http://bit.ly/2qcVb8u

  • Outreach Activities in Specific Communities
    Research findings show that different communities and racial/ethnic groups respond differently to safe sleep messages. To reach as many people as possible, the campaign includes several outreach efforts tailored to specific audiences and communities.
  • Building Relationships with Trusted Community Members
    The campaign reaches out to trusted community members who provide care and counsel to parents and families. These intermediaries, including health care providers, help deliver safe sleep messages deep into the community.
  • Healthy Native Babies Project (HNBP)
    Based on research findings and historically high rates of SIDS among American Indian/Alaska Native Infants (AI/AN), the Safe to Sleep® HNBP creates tailored materials to spread safe sleep messages in AI/AIN communities.
  • SIDS Awareness Month Toolkit 2018:
    • Social Media Posts
      • Facebook
        • Placing your baby on his or her back to sleep for all sleep times is the best way to reduce the risk of SIDS. #SafeToSleep #SIDSAwarenessMonth http://bit.ly/2rMaohV
        • Myth: SIDS can be prevented. Fact: There is no known way to prevent SIDS. But there are ways to reduce your baby's risk. Here's how. #SafeToSleep #SIDSAwarenessMonth http://bit.ly/2qcVb8u
        • To reduce your baby's risk of SIDS and other sleep-related causes of infant death, keep "stuff" out of baby's sleep area. That means removing:
          • Soft objects
          • Toys
          • Crib bumpers
          • Loose bedding
          Find out more about ways to reduce your baby's risk. #SafeToSleep #SIDSAwarenessMonth http://bit.ly/2qcVb8u
          • Make sure baby sleeps on a firm and flat sleep surface, such as a mattress in a safety-approved crib. Use only a fitted sheet to cover the mattress, and keep soft items out of the sleep area. Find out more about safe infant sleep. #SafeToSleep #SIDSAwarenessMonth http://bit.ly/2qcVb8u
          • Reduce #SIDS risk by sharing your room with baby. Keep baby close to your bed, but on a separate sleep surface made for babies for at least the first 6 months. #SafeToSleep #SIDSAwarenessMonth http://bit.ly/2FtggpW
      • Twitter
        • Placing baby on his or her back for all sleep times is the best way to reduce SIDS risk. Learn more. http://bit.ly/2rMaohV #SafeToSleep #SIDSAwarenessMonth
        • Myth: SIDS can be prevented. Fact: We can't prevent SIDS, but we can reduce baby's risk. Here's how. http://bit.ly/2qcVb8u #SafeToSleep #SIDSAwarenessMonth
        • Learn what to keep OUT of baby's sleep area to reduce risk of #SIDS & other sleep-related causes of infant death. http://bit.ly/2qcVb8u #SafeToSleep #SIDSAwarenessMonth
        • Firm, flat, & free of soft/loose items: the right ingredients for a safe sleep environment! Learn more. http://bit.ly/2qcVb8u #SafeToSleep #SIDSAwarenessMonth
        • Reduce #SIDS risk by sharing your room with baby. Keep baby close to your bed, but on a separate sleep surface made for babies for at least the first 6 months. http://bit.ly/2FtggpW #SafeToSleep #SIDSAwarenessMonth
      • Instagram
        • Placing your baby on his or her back to sleep for all sleep times is the best way to reduce the risk of SIDS. #SafeToSleep #SIDSAwarenessMonth #baby #mom #dad #sleep #naps #SafeSleep
        • Firm, flat, and free of soft items and loose bedding: These are key ingredients for a safe sleep environment! #SIDS #SafeToSleep #SIDSAwarenessMonth #baby #dad #mom #sleep #naps #SafeSleep
        • Reduce SIDS risk by sharing your room with baby. Keep baby close to your bed, but on a separate sleep surface made for babies for at least the first 6 months. #SIDS #SafeToSleep #SIDSAwarenessMonth #baby #dad #mom #sleep #naps #SafeSleep
      • Pinterest
        Make sure you've got these Pins on your Pinterest boards!
    • Social Media Graphics
    • Participate in the #SafeSleepSnap Challenge

      For SIDS Awareness Month, the Centers for Disease Control and Prevention (CDC) and NICHD are teaming up to encourage people to share photos of babies (up to 12 months of age) in a safe sleep environment (PDF - 1.42 MB) to help educate others about safe infant sleep. Encourage your followers to participate during the month of October by sharing the following social media posts.
    • Social Media Posts to Share
      • Do you know what a safe sleep environment for baby looks like? Share this example, or share a photo of your baby in a safe sleep environment. Be sure to use #SafeSleepSnap! Raise awareness among your followers about ways to reduce baby's risk of SIDS during #SIDSAwarenessMonth. #SafeToSleep http://bit.ly/2Ncmyze