Outreach Activities In Specific Communities

Mother holding baby.

Between 1990 and 2015, the SIDS rate dropped across all populations in the United States, with the most significant decrease happening between 1994 to 1998.1 Today, although the SIDS rate remains relatively low and most caregivers report using the back sleep position, infants in some communities remain at higher risk for SIDS and have higher SIDS rates than infants in other communities.

The table below2 shows the breakdown of SIDS deaths for different ethnic groups in the United States.

2013 SIDS Deaths and Death Rates by Race/Ethnic Origin of the Mother, 2013

Race SIDS Deaths Death Rate Per 100,000 Births
Hispanic 443 49
Non-Hispanic White 1,799 84
Non-Hispanic Black 1,007 172
American Indian or Alaska Native 69 179
Asian or Pacific Islander 70 28
Origin unknown or not stated 33 120
Total 3,422 87

The Safe to Sleep® campaign uses a variety of approaches and strategies to craft effective messages about reducing the risk of SIDS and other sleep-related causes of infant death and to design effective strategies for delivering these messages to communities around the United States.


  1. Centers for Disease Control and Prevention. Sudden Unexpected Infant Death and Sudden Infant Death Syndrome. Retrieved April 24, 2018, from https://www.cdc.gov/sids/data.htm.
  2. Centers for Disease Control and Prevention. CDC WONDER. Linked birth/infant death records for 2007–2015 with ICD 10 codes. Infant deaths: Linked birth/infant death records. Retrieved September 10, 2015, from http://wonder.cdc.gov/lbd-current.html.