Shareable Content

A caregiver (left) kisses a baby on the check while an additional caregiver (right) holds the baby in their arms.Spread the word about safe infant sleep during Sudden Infant Death Syndrome (SIDS) Awareness Month in October and year-round. Post a message on your social media account with the #SafeSleepSnap hashtag and a safe sleep image, or add a safe sleep slide to your website for October.

Learn how to do a #SafeSleepSnap activity and read more about the #ClearTheCrib Challenge.

See more guidance for using hashtags.

Check out Safe to Sleep® information about SIDS for general audiences.

Facebook/Instagram

  • It’s a snap! This #SIDSAwarenessMonth, help spread the word about safe infant sleep. After placing baby on their back to sleep in a safety-approved sleep area with no blankets, quilts, stuffed toys, or other items, take a photo of your baby, grandbaby, niece, or nephew sleeping safely and post it with the hashtag #SafeSleepSnap. http://bit.ly/2WDRkk0 #SafeToSleep

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  • During #SIDSAwarenessMonth, help promote safe infant sleep by doing the following:
    1. 1. Place your baby on their back to sleep in a safety-approved sleep area made for infants and with no blankets, quilts, stuffed toys, or other items.
    2. 2. Snap a photo of your baby, grandbaby, niece, or nephew in a safe sleep area.
    3. 3. Share it with your friends and family with the hashtag #SafeSleepSnap.
      #SafeToSleep http://bit.ly/2WDRkk0

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Twitter

  • Help spread the word about #SafeSleep with other parents & caregivers during #SIDSAwarenessMonth. After placing your baby on their back to sleep in a safety-approved sleep area, free of blankets & other items, post a photo with the hashtag #SafeSleepSnap. http://bit.ly/2WDRkk0

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  • During #SIDSAwarenessMonth, share info on safe infant sleep. Snap a pic of your baby on their back in a safety-approved sleep area. Share it with the hashtag #SafeSleepSnap. http://bit.ly/2WDRkk0 #InfantSafety #SafeToSleep

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See more guidance for using hashtags.

Check out our resources on breastfeeding and SIDS and information for dads about safe infant sleep.

Facebook/Instagram

  • Parents: Show friends and family what safe sleep for your baby looks like! Snap a photo of your baby on their back in a safe sleep area and post it with the hashtag #SafeSleepSnap during the month of October for #SIDSAwarenessMonth. #SafeToSleep http://bit.ly/2WDRkk0

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  • Parents: If you bring baby into your bed for feeding or cuddling, be sure to place them in their own safety-approved sleep area when finished. Post a photo of your baby on their back in a safe sleep area with the hashtag #SafeSleepSnap to help spread the word during #SIDSAwarenessMonth. #SafeToSleep http://bit.ly/2CGk7Ns

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Twitter

  • Parents: Show your friends and family what safe sleep for your baby looks like! Snap a pic of your baby on their back in a safe sleep area and share it with the hashtag #SafeSleepSnap. http://bit.ly/2WDRkk0 #SafeToSleep

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  • Parents: If you bring baby into your bed for feeding or cuddling, make sure to place them in their own safety-approved sleep area before you fall asleep. Post a pic of your baby in a safe sleep area with the hashtag #SafeSleepSnap to spread the word! http://bit.ly/2CGk7Ns #SafeToSleep

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See more guidance for using hashtags.

Check out our resources for grandparents.

Facebook/Instagram

  • Grandparents: October is #SIDSAwarenessMonth. Help promote safe infant sleep practices while showing off your pride and joy! Show friends and family how to reduce the risk of #SIDS by sharing a photo of your grandbaby on their back and in a safe sleep area using the hashtag #SafeSleepSnap. #SafeToSleep http://bit.ly/2WDRkk0

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  • Grandparents: Did you know? Couches and armchairs can be very dangerous for babies, especially if adults fall asleep on them while feeding or comforting baby. During #SIDSAwarenessMonth, remind friends and family how to help keep your grandbaby safe during sleep. Share a photo of your grandbaby on their back in a safe sleep area with the hashtag #SafeSleepSnap. #SafeToSleep http://bit.ly/2WDRkk0

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Twitter

  • Grandparents: Help promote safe infant sleep practices during #SIDSAwarenessMonth while showing off your pride and joy! Share a pic of your grandbaby on their back in a safe sleep area with the hashtag #SafeSleepSnap. http://bit.ly/2WDRkk0 #SafeToSleep

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  • Grandparents: Couches and armchairs can be very dangerous if you fall asleep on them with your grandbaby. Remind friends and family about safe infant sleep. Share a photo of your grandbaby on their back in a safe sleep area w/ #SafeSleepSnap. http://bit.ly/2WDRkk0 #SafeToSleep

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See more guidance for using hashtags.

Check out Safe to Sleep® information about SIDS.

Download Honor the Past, Learn from the Future: What does a safe sleep environment look like?  (PDF 1.1 MB)

Facebook/Instagram

  • We keep our Native culture thriving by protecting our next generation. Use Safe to Sleep materials to learn how to lower the risk of Sudden Infant Death Syndrome (SIDS) and other sleep-related infant deaths, like suffocation. #SafeSleepSnap #SafeToSleep #HealthyNativeBabies https://bit.ly/2u2rlYj

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Twitter

  • #CommunityHealthWorkers and other providers can share information about safe infant sleep practices! Start here. https://bit.ly/2S1abXO #SafeSleepSnap #SafeToSleep #HealthyNativeBabies

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  • #SafeSleepSnap
  • #ClearTheCrib
  • #HealthyNativeBabies
  • #SafeToSleep
  • #SIDS
  • #NICHD
  • #SafeSleep
  • #infant
  • #baby
  • #breastfeeding
  • #NationalBreastfeedingMonth (August)
  • #BabySafetyMonth (September)
  • #SIDSAwarenessMonth (October)

Shareable Social Cards and Videos

Share these social graphics and videos with your followers.

Practicing safe sleep can be fun—and adorable! Snap a picture of baby in a safe sleep environment and share it with your social media networks. Don’t forget to use the Safe Sleep Snap hashtag in your post. Find out more at safetosleep.nichd.nih.gov. Image of a baby sleeping on their back in an empty crib. An icon of a camera. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Safe Sleep Snap Facebook card option 1 (1260x630) (JPG 345.1 KB)

An icon of a camera. Image of a baby lying on their back in an empty crib. Practicing safe sleep can be fun—and adorable! Snap a picture of baby in a safe sleep environment and share it with your social media networks. Don’t forget to use the Safe Sleep Snap hashtag in your post. Find out more at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Safe Sleep Snap Facebook card option 2 (1260x630) (JPG 2.1 MB)

Show us what you’ve got! Take the hashtag ClearTheCrib Challenge to show off your safe infant sleep skills. Illustration of a crib with various items, including blankets, pillows, clothes, and toys flying out of it. Each item has a slash through it showing that it does not belong in a safe sleep space. Put your friends and family to the test—or play on your own—then post a video to social media with the hashtag ClearTheCrib. Find out how to take the hashtag ClearTheCrib Challenge at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Clear the Crib Facebook card option 1 (1260x630) (JPG 396.6 KB)

Show us what you’ve got! Take the hashtag ClearTheCrib Challenge to show off your safe infant sleep skills. Illustration of a crib with various items, including blankets, pillows, clothes, and toys flying out of it. Each item has a slash through it showing that it does not belong in a safe sleep space. Put your friends and family to the test—or play on your own—then post a video to social media with the hashtag ClearTheCrib. Find out how to take the hashtag ClearTheCrib Challenge at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Clear the Crib Facebook card option 2 (1260x630) (JPG 380.7 KB)

A woman looking down at a baby sleeping on their back in a crib, which is next to an adult bed. Spread the word about safe infant sleep! Show others your safe infant sleep skills by setting up a space that is: Free of bumpers, pillows, blankets, and toys. A firm, flat, and level surface covered only by a fitted sheet. In the same room where the parents or caregivers sleep. Learn more about fun ways to spread the word about safe infant sleep at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Safe Infant Sleep Facebook card option 1 (1260x630) (JPG 397.6 KB)

Image of two pregnant women sitting on a couch together talking. Spread the word about safe infant sleep! Show others your safe infant sleep skills by setting up a space that is: Free of bumpers, pillows, blankets, and toys. A firm, flat, and level surface covered only by a fitted sheet. In the same room where the parents or caregivers sleep. Learn more about fun ways to spread the word about safe infant sleep at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Safe Infant Sleep Facebook card option 2 (1260x630)  (JPG 403.8 KB)

Practicing safe sleep can be fun—and adorable! Snap a picture of baby in a safe sleep environment and share it with your social media networks. Don’t forget to use the Safe Sleep Snap hashtag in your post. Find out more at safetosleep.nichd.nih.gov. Image of a baby sleeping on their back in an empty crib. An icon of a camera. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Safe Sleep Snap Instagram card option 1 (1080x1080) (JPG 411.3 KB)

An icon of a camera. Image of a baby lying on their back in an empty crib. Practicing safe sleep can be fun—and adorable! Snap a picture of baby in a safe sleep environment and share it with your social media networks. Don’t forget to use the Safe Sleep Snap hashtag in your post. Find out more at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Safe Sleep Snap Instagram card option 2 (1080x1080)  (JPG 472.3 KB)

Show us what you’ve got! Take the hashtag ClearTheCrib Challenge to show off your safe infant sleep skills. Illustration of a crib with various items, including blankets, pillows, clothes, and toys flying out of it. Each item has a slash through it showing that it does not belong in a safe sleep space. Put your friends and family to the test—or play on your own—then post a video to social media with the hashtag ClearTheCrib. Find out how to take the hashtag ClearTheCrib Challenge at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Clear the Crib Instagram card option 1 (1080x1080) (JPG 468.3 KB)

Show us what you’ve got! Take the hashtag ClearTheCrib Challenge to show off your safe infant sleep skills. Illustration of a crib with various items, including blankets, pillows, clothes, and toys flying out of it. Each item has a slash through it showing that it does not belong in a safe sleep space. Put your friends and family to the test—or play on your own—then post a video to social media with the hashtag ClearTheCrib. Find out how to take the hashtag ClearTheCrib Challenge at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Clear the Crib Instagram card option 2 (1080x1080) (JPG 422 KB)

A woman looking down at a baby sleeping on their back in a crib, which is next to an adult bed. Spread the word about safe infant sleep! Show others your safe infant sleep skills by setting up a space that is: Free of bumpers, pillows, blankets, and toys. A firm, flat, and level surface covered only by a fitted sheet. In the same room where the parents or caregivers sleep. Learn more about fun ways to spread the word about safe infant sleep at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Safe Infant Sleep Instagram card option 1 (1080x1080) (JPG 582.5 KB)

Image of two pregnant women sitting on a couch together talking. Spread the word about safe infant sleep! Show others your safe infant sleep skills by setting up a space that is: Free of bumpers, pillows, blankets, and toys. A firm, flat, and level surface covered only by a fitted sheet. In the same room where the parents or caregivers sleep. Learn more about fun ways to spread the word about safe infant sleep at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Safe Infant Sleep Instagram card option 2 (1080x1080) (JPG 1.9 MB)

Guidance for Using Hashtags (#)

In addition to using the #SafeSleepSnap hashtag, be sure to include hashtags that are most relevant for your community. We selected the following example hashtags because of their relevance and their popularity across Facebook, Instagram, and Twitter.

On Facebook

Posts with one or two hashtags tend to get the most engagement. You can replace the hashtags in the example posts with ones that are more appropriate for your audience or organization.

Examples include: #SafeSleep, #InfantSafety, #SafeInfantSleep, #NewParents, #NewDad, #NewMom, #PreppingForBaby, #NewGrandma, #NewGrandpa, #NewGrandparent, #InfantCaregiver, #newborn, #NewBaby, #MomLife, #DadLife, #SleepTraining, #BackIsBest, and #postpartum.

On Instagram

Instagram has a limit of 30 hashtags per post. Using around 11 hashtags in a post increases engagement. You can replace hashtags in the example posts with ones that are more appropriate for your audience or organization.

Examples include: #BabySleepTips, #NewbornSleep, #FirstTimeParent, #NewMomTips, #FirstTimeMama, #FirstTimeDad, #DadsOfInsta, #MomsOfInsta, #SleepTraining, #BabySleepHelp, #InfantSleep, #MotherToBe, #ExpectingMom, #FatherToBe, #NewParent, #NewMommy, #NewDaddy, #DadSquad, #NewDad, #NewMom, #NewGrandma, #NewGrandpa, #MomLife, #DadLife, #BackIsBest, #RoomSharing, #postpartum, #InfantSafety, #SleepyBaby, #naptime, #InstaBaby, #breastfeeding, #BreastfeedingMom, #lactation, #BreastfeedingJourney, #auntie, and #uncle.

On Twitter

Best practices for optimal engagement on Twitter suggest using no more than three hashtags per tweet. You can replace the hashtags in the example posts with ones that are more appropriate for your audience or organization.

Examples include: #NewBaby, #NewDad, #NewMom, #NewGrandma, #NewGrandpa, #NewGrandparent, #newborn, #SleepTraining, #MomLife, #DadLife, #BabySleep, #BackIsBest, #RoomSharing, and #postpartum.