Social Media Content

A caregiver (left) kisses a baby on the check while an additional caregiver (right) holds the baby in their arms.Use these messages and graphics on your social media channels to spread the word about safe infant sleep during Sudden Infant Death Syndrome (SIDS) Awareness Month in October, and year-round.

Learn more about the #ClearTheCrib challenge and get guidance for using hashtags. Get tips for addressing images or photos that do not follow safe infant sleep guidelines.

Shareable Messages

Shareable Graphics for Social Media

Share these graphics with safe sleep messages on social media.

#ClearTheCrib Instagram Reels

Share these short videos with your followers or use them as inspiration to make a video of your own!

Check out all of NICHD’s Instagram Reels.

Guidance for Using Hashtags (#)

Hashtags are a way to help social media users find content related to topics of interest. They can help your posts reach people who are interested in information about SIDS Awareness Month and safe infant sleep. Hashtags also help certain topics build a following on social media.

We recommend including some of the following hashtags in posts about SIDS Awareness Month:

  • #ClearTheCrib
  • #SafeToSleep
  • #SIDSAwarenessMonth
  • #SafeInfantSleep
  • #HealthyNativeBabies
  • #SueñoSeguro
  • #NationalBreastfeedingMonth (August)
  • #BabySafetyMonth (September)

In addition, consider including hashtags that are relevant for your community. You can replace the hashtags in the example posts on this page with ones that are more appropriate for your audience or organization.

The best number of hashtags per post varies by social media platform:  

  • Facebook: 2-3 hashtags per post
  • Instagram: 3-5 hashtags per post
  • X (Twitter): 1-2 hashtags per post