Spread the word about safe infant sleep during Sudden Infant Death Syndrome (SIDS) Awareness Month in October and year-round. Post a safe sleep message and image on your social media account or add a safe sleep slide to your website for October.
Learn more about the #ClearTheCrib Challenge.
See more guidance for using hashtags.
Shareable Messages
Shareable Social Cards
Share these social graphics with your followers.
Download the Safe Sleep Tip Instagram card option 1 (1260x630) (JPG 426 KB)
Download the Clear the Crib Facebook card option 1 (1260x630) (JPG 396.6 KB)
Download the Clear the Crib Facebook card option 2 (1260x630) (JPG 380.7 KB)
Download the Clear the Crib Facebook card option 3 (1260x630) (JPG 393 KB)
Download the Safe Infant Sleep Facebook card option 1 (1260x630) (JPG 397.6 KB)
Download the Safe Infant Sleep Facebook card option 2 (1260x630) (JPG 403.8 KB)
Download the Safe Sleep Tip Instagram card (1080x1080) (JPG 530 KB)
Download the Clear the Crib Instagram card option 1 (1080x1080) (JPG 468.3 KB)
Download the Clear the Crib Instagram card option 2 (1080x1080) (JPG 422 KB)
Download the Clear the Crib Instagram card option 3 (1080x1080) (JPG 496 KB)
Download the Safe Infant Sleep Instagram card option 1 (1080x1080) (JPG 582.5 KB)
Download the Safe Infant Sleep Instagram card option 2 (1080x1080) (JPG 1.9 MB)
#ClearTheCrib Instagram Reels
Share these short videos with your followers or use them as inspiration for a video of your own!
#ClearTheCrib Challenge Example 
#ClearTheCrib Challenge Example: Spanish
You Wouldn’t Put a Kayak in Your Bed
You Wouldn’t Put a Kayak in Your Bed: Spanish
Check out the full list of NICHD’s Instagram Reels.
Guidance for Using Hashtags (#)
In addition to using the #SafeSleepSnap hashtag, be sure to include hashtags that are most relevant for your community. We selected the following example hashtags because of their relevance and their popularity across Facebook, Instagram, and Twitter.
On Facebook
Posts with one or two hashtags tend to get the most engagement. You can replace the hashtags in the example posts with ones that are more appropriate for your audience or organization.
Examples include: #SafeSleep, #InfantSafety, #SafeInfantSleep, #NewParents, #NewDad, #NewMom, #PreppingForBaby, #NewGrandma, #NewGrandpa, #NewGrandparent, #InfantCaregiver, #newborn, #NewBaby, #MomLife, #DadLife, #SleepTraining, #BackIsBest, and #postpartum
On Instagram
Instagram has a limit of 30 hashtags per post. Using around 11 hashtags in a post increases engagement. You can replace hashtags in the example posts with ones that are more appropriate for your audience or organization.
Examples include: #BabySleepTips, #NewbornSleep, #FirstTimeParent, #NewMomTips, #FirstTimeMama, #FirstTimeDad, #DadsOfInsta, #MomsOfInsta, #SleepTraining, #BabySleepHelp, #InfantSleep, #MotherToBe, #ExpectingMom, #FatherToBe, #NewParent, #NewMommy, #NewDaddy, #DadSquad, #NewDad, #NewMom, #NewGrandma, #NewGrandpa, #MomLife, #DadLife, #BackIsBest, #RoomSharing, #postpartum, #InfantSafety, #SleepyBaby, #naptime, #InstaBaby, #breastfeeding, #BreastfeedingMom, #lactation, #BreastfeedingJourney, #auntie, and #uncle
On Twitter
Best practices for optimal engagement on Twitter suggest using no more than three hashtags per tweet. You can replace the hashtags in the example posts with ones that are more appropriate for your audience or organization.
Examples include: #NewBaby, #NewDad, #NewMom, #NewGrandma, #NewGrandpa, #NewGrandparent, #newborn, #SleepTraining, #MomLife, #DadLife, #BabySleep, #BackIsBest, #RoomSharing, and #postpartum