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Example Social Media Posts

A baby lying on their back in a crib.During Sudden Infant Death Syndrome (SIDS) Awareness Month in October and year-round, spread the word about safe infant sleep on social media. Post a key message with #SafeSleepSnap and a safe sleep image.

Learn how to do a #SafeSleepSnap activity.

See more guidance for using hashtags.

Shareable Social Cards

Share these social cards with your audiences.

Guidance for Using Hashtags (#)

In addition to using the #SafeSleepSnap hashtag, be sure to include hashtags that are most relevant for your community.

We selected the following example hashtags because of their relevance and their popularity across Facebook, Instagram, and Twitter.

On Facebook

Posts with one or two hashtags tend to get the most engagement.

You can replace the hashtags in the example posts with ones that are more appropriate for your audience or organization.

#SafeSleep, #InfantSafety, #SafeInfantSleep, #NewParents, #NewDad, #NewMom, #PreppingForBaby, #NewGrandma, #NewGrandpa, #NewGrandparent, #InfantCaregiver, #newborn, #NewBaby, #MomLife, #DadLife, #SleepTraining, #BackIsBest, #postpartum

On Instagram

Instagram has a limit of 30 hashtags per post. Using around 11 hashtags in a post increases engagement.

You can replace hashtags in the example posts with ones that are more appropriate for your audience or organization.

#BabySleepTips, #NewbornSleep, #FirstTimeParent, #NewMomTips, #FirstTimeMama, #FirstTimeDad, #DadsOfInsta, #SleepTraining, #BabySleepHelp, #InfantSleep, #MotherToBe, #ExpectingMom, #FatherToBe, #NewParent, #NewMommy, #NewDaddy, #DadSquad, #NewDad, #NewMom, #NewGrandma, #NewGrandpa, #MomLife, #DadLife, #BackIsBest, #RoomSharing, #postpartum, #InfantSafety #SleepyBaby #naptime #InstaBaby #breastfeeding #BreastfeedingMom #lactation #BreastfeedingJourney #auntie #uncle

On Twitter

Best practices for maximum engagement on Twitter suggest using no more than three hashtags per tweet.

You can replace the hashtags in the example posts with ones that are more appropriate for your audience or organization.

#NewBaby, #NewDad, #NewMom, #NewGrandma, #NewGrandpa, #NewGrandparent, #newborn, #SleepTraining, #MomLife, #DadLife, #BabySleep, #BackIsBest, #RoomSharing, #postpartum