Social Media Content

A caregiver (left) kisses a baby on the check while an additional caregiver (right) holds the baby in their arms.Use these messages and graphics on your social media channels to spread the word about safe infant sleep during Sudden Infant Death Syndrome (SIDS) Awareness Month in October, and year-round.

Learn more about the #ClearTheCrib challenge and get guidance for using hashtags. Get tips for addressing images or photos that do not follow safe infant sleep guidelines.

Shareable Messages

Check out Safe to Sleep® information about SIDS for general audiences.

Facebook/Instagram

  • Can you spot the clutter? This Sudden Infant Death Syndrome (SIDS) Awareness Month, take the #ClearTheCrib Challenge with your family and friends to show off your safe infant sleep skills. Learn more about the challenge at https://go.nih.gov/wrGQSQb. #SafeToSleep #SIDSAwarenessMonth #SIDS


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  • During Sudden Infant Death Syndrome (SIDS) Awareness Month, join Safe to Sleep® and its partners in spreading the word about #SafeSleep for babies. Use our digital toolkit to find resources and learn about activities, like the #ClearTheCrib Challenge. Visit https://go.nih.gov/O2OrIr7. #SafeToSleep


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X (Twitter)

  • DYK? October is Sudden Infant Death Syndrome (#SIDS) Awareness Month. Spread the word about #SafeSleep for babies using resources & activities, like the #ClearTheCrib Challenge. https://go.nih.gov/O2OrIr7 #SafeToSleep


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  • #ClearTheCrib to create a safe sleep area for baby! Share this fun challenge with new parents and caregivers to help them practice creating a safe infant sleep environment. Learn more at https://go.nih.gov/wrGQSQb. #SIDSAwarenessMonth #SafeToSleep #BabySleep


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Get more guidance for using hashtags.

Check out our resources on breastfeeding and SIDS and information for dads about safe infant sleep.

Facebook/Instagram

  • Parents: Show friends and family what safe sleep for baby looks like by taking the #ClearTheCrib Challenge. Learn more and explore resources for #SIDSAwarenessMonth and beyond at https://go.nih.gov/wrGQSQb. #SafeToSleep 


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  • Parents: DYK? Placing babies on their back to sleep reduces the risk of SIDS and other sleep-related infant deaths. Learn more about safe infant sleep and spread the word in fun ways during #SIDSAwarenessMonth: https://go.nih.gov/O2OrIr7. #InfantSafety #SIDS #SafeToSleep #BabySleep


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X (Twitter)

  • Parents: DYK? Placing babies on their backs to sleep reduces the risk of #SIDS & other sleep-related infant deaths. Learn more about safe sleep for baby & spread the word during #SIDSAwarenessMonth! Learn more at https://go.nih.gov/O2OrIr7. #SafeToSleep #InfantSafety #BabySleep


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  • Parents: #ClearTheCrib to create a safe sleep space for baby! Take part in this fun challenge with friends and family to help them practice setting up a safe infant sleep environment. Learn more at https://go.nih.gov/wrGQSQb. #SIDSAwarenessMonth #SafeToSleep #BabySleep


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Get more guidance for using hashtags.

Check out our resources for grandparents.

Facebook/Instagram

  • Grandparents: Can you spot the clutter? Show friends and family what safe sleep for your grandbaby looks like by taking the #ClearTheCrib Challenge. And spread the word about safe infant sleep this #SIDSAwarenessMonth and year-round. Visit our site to learn more: https://go.nih.gov/wrGQSQb. #SafeToSleep


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  • Grandparents: Did you know? Couches and armchairs can be very dangerous for babies, especially if adults fall asleep while feeding or comforting baby on these surfaces. During #SIDSAwarenessMonth, remind friends and family how to help keep your grandbaby safe during sleep. Learn more: https://go.nih.gov/ju0Yk4d. #SafeToSleep 


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X (Twitter)

  • Grandparents: Spread the word about safe sleep practices for your grandbaby by taking the #ClearTheCrib Challenge with your family and friends this October. https://go.nih.gov/wrGQSQb #SafeToSleep #SIDSAwarenessMonth


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  • Grandparents: Couches & armchairs can be very dangerous for babies, especially if you fall asleep while feeding or comforting them. Remind others how to help keep your grandbaby safe during sleep. Learn more at https://go.nih.gov/ju0Yk4d. #SIDSAwarenessMonth #SafeToSleep


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Get more guidance for using hashtags.

Check out Safe to Sleep® information about SIDS.

Download Honor the Past, Learn from the Future: What does a safe sleep environment look like?  (PDF 1.1 MB)

Facebook/Instagram

  • Protecting the next generation is an important part of helping Native culture thrive. Take the #CleartheCrib Challenge to spread the word about safe sleep for baby. And learn how to lower the risk of Sudden Infant Death Syndrome (SIDS) and other sleep-related infant deaths, during SIDS Awareness Month in October and beyond. https://go.nih.gov/Vxus9GS #SafeToSleep #HealthyNativeBabies 


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  • Honor the past, learn for the future! Find out more about how to set up a safe sleep space for your baby. And share safe sleep info with your friends and family. https://go.nih.gov/F91dGTD #SafeToSleep #ClearTheCrib #HealthyNativeBabies


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X (Twitter)

  • Can you spot the clutter? Use the #CleartheCrib Challenge as a fun way to encourage safe infant sleep practices in your community. Check out these materials to help spread the word. https://go.nih.gov/Vxus9GS #ClearTheCrib #SafeToSleep #HealthyNativeBabies


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  • #CommunityHealthWorkers & providers can honor the past, & learn for the future by sharing safe infant sleep info! Start during #SIDSAwarenessMonth and share with your community year-round: https://go.nih.gov/Vxus9GS. #ClearTheCrib #SafeToSleep #HealthyNativeBabies


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Check out our resources in Spanish.

Facebook/Instagram

  • ¿Sabía esto? Los sofás y sillones nunca son lugares seguros para que los bebés duerman. Pueden ser muy peligrosos cuando un adulto se queda dormido mientras alimenta o consuela el bebé sobre ellos. Recuerde a sus amigos y familiares cómo mantener al bebé seguro mientras duerme. https://go.nih.gov/Jw88ckF #SueñoSeguro


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X (Twitter)

  • Acostar a los bebés boca arriba para dormir reduce el riesgo de muertes infantiles relacionadas con el sueño. ¡Corra la voz sobre el sueño seguro de los bebés! Obtenga más información en https://go.nih.gov/Jw88ckF. #SueñoSeguro #BebéSeguro #SueñoDelBebé


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Check out our resources in French and Arabic.

Posts in French

  • Coucher bébé sur le dos pour tous les moments de sommeil permet de réduire le risque de mort subite du nourrisson et d’autres décès liés au sommeil chez le nourrisson. En savoir plus sur le sommeil en toute sécurité de bébé à l’adresse https://www.nichd.nih.gov/publications/product/527.

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  • Le saviez-vous ? Les canapés et les fauteuils peuvent être très dangereux pour les bébés, notamment si l’adulte s’endort en nourrissant ou en câlinant bébé. Rappelez à vos amis et à votre famille comment assurer la sécurité de bébé pendant son sommeil avec cette fiche d’information: https://www.nichd.nih.gov/publications/product/526.

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Posts in Arabic

  • وضع الرضع على ظهورهم عند النوم يقلل من مخاطر متلازمة موت الرضع المفاجئ وغيرها من حالات وفاة الرضع المرتبطة بالنوم. انشر المعلومات حول النوم الآمن للرضع واعرف المزيد من خلال الرابط
    https://www.nichd.nih.gov/publications/product/520.

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  • هل تعلم؟  يمكن أن تكون الأرائك والكراسي خطيرة جدًا للرضع خاصةً إذا نام المعتني بالطفل أثناء إرضاعهم أو تهدئتهم. ذكّر أصدقائك وأفراد عائلتك بكيفية الحفاظ على سلامة الطفل أثناء نومه من خلال هذه النشرة
    https://www.nichd.nih.gov/publications/product/525.

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Shareable Graphics for Social Media

Share these graphics with safe sleep messages on social media.

A woman in an adult bed looking at a baby sleeping on its back in a bassinet next to the bed. Heading: Safe Sleep Tip. Always place baby on their back to sleep for naps and at night. Back sleeping reduces the risk of SIDS and other sleep-related death. Learn more about keeping baby safe during sleep at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Logo of the Safe to Sleep Campaign.

Download the Safe Sleep Tip Facebook card (1260x630)  (JPG 426 KB)

Show us what you’ve got! Take the hashtag ClearTheCrib Challenge to show off your safe infant sleep skills. Illustration of a crib with various items, including blankets, pillows, clothes, and toys flying out of it. Each item has a slash through it showing that it does not belong in a safe sleep space. Put your friends and family to the test—or play on your own—then post a video to social media with the hashtag ClearTheCrib. Find out how to take the hashtag ClearTheCrib Challenge at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Clear the Crib Facebook card option 1 (1260x630) (JPG 397 KB)

Show us what you’ve got! Take the hashtag ClearTheCrib Challenge to show off your safe infant sleep skills. Illustration of a crib with various items, including blankets, pillows, clothes, and toys flying out of it. Each item has a slash through it showing that it does not belong in a safe sleep space. Put your friends and family to the test—or play on your own—then post a video to social media with the hashtag ClearTheCrib. Find out how to take the hashtag ClearTheCrib Challenge at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Clear the Crib Facebook card option 2 (1260x630) (JPG 381 KB)

Heading: Help Baby Sleep Safe Every Time! Keep pillows, blankets, toys, and stuffed animals out of baby’s sleep space. Keep it bare. Keep it safe. Keep it simple. Hashtag Clear the Crib. Learn more ways to keep baby safe during sleep at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Logo of the Safe to Sleep Campaign.

Download the Clear the Crib Facebook card option 3 (1260x630) (JPG 393 KB)

A woman looking down at a baby sleeping on their back in a crib, which is next to an adult bed. Spread the word about safe infant sleep! Show others your safe infant sleep skills by setting up a space that is: Free of bumpers, pillows, blankets, and toys. A firm, flat, and level surface covered only by a fitted sheet. In the same room where the parents or caregivers sleep. Learn more about fun ways to spread the word about safe infant sleep at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Safe Infant Sleep Facebook card option 1 (1260x630) (JPG 398 KB)

Image of two pregnant women sitting on a couch together talking. Spread the word about safe infant sleep! Show others your safe infant sleep skills by setting up a space that is: Free of bumpers, pillows, blankets, and toys. A firm, flat, and level surface covered only by a fitted sheet. In the same room where the parents or caregivers sleep. Learn more about fun ways to spread the word about safe infant sleep at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Safe Infant Sleep Facebook card option 2 (1260x630)  (JPG 404 KB)

A woman in an adult bed looking at a baby sleeping on its back in a bassinet next to the bed. Heading: Safe Sleep Tip. Always place baby on their back to sleep for naps and at night. Back sleeping reduces the risk of SIDS and other sleep-related death. Learn more about keeping baby safe during sleep at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Logo of the Safe to Sleep Campaign.

Download the Safe Sleep Tip Instagram card (1080x1080) (JPG 530 KB)

Show us what you’ve got! Take the hashtag ClearTheCrib Challenge to show off your safe infant sleep skills. Illustration of a crib with various items, including blankets, pillows, clothes, and toys flying out of it. Each item has a slash through it showing that it does not belong in a safe sleep space. Put your friends and family to the test—or play on your own—then post a video to social media with the hashtag ClearTheCrib. Find out how to take the hashtag ClearTheCrib Challenge at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Clear the Crib Instagram card option 1 (1080x1080) (JPG 463 KB)

Show us what you’ve got! Take the hashtag ClearTheCrib Challenge to show off your safe infant sleep skills. Illustration of a crib with various items, including blankets, pillows, clothes, and toys flying out of it. Each item has a slash through it showing that it does not belong in a safe sleep space. Put your friends and family to the test—or play on your own—then post a video to social media with the hashtag ClearTheCrib. Find out how to take the hashtag ClearTheCrib Challenge at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Clear the Crib Instagram card option 2 (1080x1080) (JPG 422 KB)

Heading: Help Baby Sleep Safe Every Time! Keep pillows, blankets, toys, and stuffed animals out of baby’s sleep space. Keep it bare. Keep it safe. Keep it simple. Hashtag Clear the Crib. Learn more ways to keep baby safe during sleep at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Logo of the Safe to Sleep Campaign.

Download the Clear the Crib Instagram card option 3 (1080x1080) (JPG 496 KB)

A woman looking down at a baby sleeping on their back in a crib, which is next to an adult bed. Spread the word about safe infant sleep! Show others your safe infant sleep skills by setting up a space that is: Free of bumpers, pillows, blankets, and toys. A firm, flat, and level surface covered only by a fitted sheet. In the same room where the parents or caregivers sleep. Learn more about fun ways to spread the word about safe infant sleep at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Safe Infant Sleep Instagram card option 1 (1080x1080) (JPG 582 KB)

Image of two pregnant women sitting on a couch together talking. Spread the word about safe infant sleep! Show others your safe infant sleep skills by setting up a space that is: Free of bumpers, pillows, blankets, and toys. A firm, flat, and level surface covered only by a fitted sheet. In the same room where the parents or caregivers sleep. Learn more about fun ways to spread the word about safe infant sleep at safetosleep.nichd.nih.gov. Seal of the U.S. Department of Health and Human Services. Logo of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Safe to Sleep logo.

Download the Safe Infant Sleep Instagram card option 2 (1080x1080) (JPG 2 MB)

 Un adulto y un bebé comparten habitación. El bebé está en un moisés que cumple los requisitos de un ambiente de sueño seguro. El adulto está en una cama de adultos junto al moisés y contempla al niño. Título: Consejo para un sueño seguro. Simpre coloque al bebé boca arriba para dormir, durante las siestas y por la noche. Domir boca arriba reduce el riesgo syndrome de muerte súbita del bebé y Muerte relacionada con el sueño. Conozaca más sobre cómo mantener Seguro al bebé mientras duerme en www.nichd.nih.gov/BebeDormir. Sello del Departamento de Salud y Servicios Humanos de los EE. UU. y logo del Instituto Nacional de Salud Infantil y Desarrollo Humano Eunice Kennedy Shriver. Logo de la campaña Seguro al dormir.

Descargar el gráfico en español para Facebook: Consejo para un sueño seguro (1260x630) (JPG 471 KB)

Un adulto y un bebé comparten habitación. El bebé está en un moisés que cumple los requisitos de un ambiente de sueño seguro. El adulto está en una cama de adultos junto al moisés y contempla al niño. Título: Consejo para un sueño seguro. Simpre coloque al bebé boca arriba para dormir, durante las siestas y por la noche. Domir boca arriba reduce el riesgo syndrome de muerte súbita del bebé y Muerte relacionada con el sueño. Conozaca más sobre cómo mantener Seguro al bebé mientras duerme en www.nichd.nih.gov/BebeDormir. Sello del Departamento de Salud y Servicios Humanos de los EE. UU. y logo del Instituto Nacional de Salud Infantil y Desarrollo Humano Eunice Kennedy Shriver. Logo de la campaña Seguro al dormir.

Descargar el gráfico en español para Instagram: Consejo para un sueño seguro (1080x1080) (JPG 593 KB)

Parents plaçant un nourrisson, portant une grenouillère, dans un berceau répondant aux exigences d’un environnement de sommeil sécuritaire. Conseil pour un sommeil en toute sécurité : Couchez toujours bébé sur le dos pour les siestes et pour la nuit. Cette position permet de réduire le risque de mort subite du nourrisson et d’autres décès liés au sommeil. En savoir plus sur le sommeil en toute sécurité de bébé à l’adresse go.nih.gov/ZTB0aL3. Sceau du département de la Santé et des Services sociaux des États-Unis et logo de Eunice Kennedy Shriver National Institute of Child Health and Human Development (Institut national de la santé infantile et du développement humain Eunice Kennedy Shriver). Liens vers https://safetosleep.nichd.nih.gov Logo de la campagne « Dormir en toute sécurité ».

Télécharger le graphique du Conseil de sommeil en toute sécurité en français pour Facebook (1260x630) (JPG 234 ko)

Un(e) adulte se tenant près d’un berceau et regardant un bébé qui dort sur le dos. Conseil pour un sommeil en toute sécurité : Couchez toujours bébé sur le dos pour les siestes et pour la nuit. Cette position permet de réduire le risque de mort subite du nourrisson et d’autres décès liés au sommeil. En savoir plus sur le sommeil en toute sécurité de bébé à l’adresse go.nih.gov/ZTB0aL3. Sceau du département de la Santé et des Services sociaux des États-Unis et logo de Eunice Kennedy Shriver National Institute of Child Health and Human Development (Institut national de la santé infantile et du développement humain Eunice Kennedy Shriver). Liens vers https://safetosleep.nichd.nih.gov Logo de la campagne « Dormir en toute sécurité ».

Télécharger le graphique du Conseil de sommeil en toute sécurité en français pour Instagram (1080x1080) (JPG 306 ko)

ييضع الوالدان رضيعًا ملفوف في بطانية على شكل رداء في سرير يستوفي متطلبات بيئة النوم الآمنة. نصيحة بشأن النوم الآمن: ضع الطفل دائمًا على ظهره للنوم أثناء القيلولة وفي الليل. يقلل النوم على الظهر من مخاطر متلازمة موت الرضع المفاجئ والوفاة المرتبطة بالنوم. اعرف المزيد حول الحفاظ على امان الطفل أثناء نومه من خلال الرابط go.nih.gov/KIpsKLa. ختم إدارة الصحة والخدمات الإنسانية الأمريكية وشعار معهد يونيس كينيدي شرايفر الوطني لصحة الطفل والتنمية البشرية. شعار النوم الآمن رابط إلى https://safetosleep.nichd.nih.gov

تنزيل رسومات نصائح النوم الآمن باللغة العربية للفيسبوك (630x1260) (JPG 208 KB)

يضع الوالدان رضيعًا ملفوف في بطانية على شكل رداء في سرير يستوفي متطلبات بيئة النوم الآمنة. نصيحة بشأن النوم الآمن: ضع الطفل دائمًا على ظهره للنوم أثناء القيلولة وفي الليل. يقلل النوم على الظهر من مخاطر متلازمة موت الرضع المفاجئ والوفاة المرتبطة بالنوم. اعرف المزيد حول الحفاظ على امان الطفل أثناء نومه من خلال الرابط go.nih.gov/KIpsKLa. ختم إدارة الصحة والخدمات الإنسانية الأمريكية وشعار معهد يونيس كينيدي شرايفر الوطني لصحة الطفل والتنمية البشرية. شعار النوم الآمن رابط إلى https://safetosleep.nichd.nih.gov

تنزيل رسومات نصائح النوم الآمن باللغة العربية للإنستغرام (1080x1080) (JPG 277 KB)

Use these graphics as cover images on your social media profiles throughout October to promote SIDS Awareness Month.

SIDS Awareness Month. Learn about safe infant sleep at https://www.safetosleep.nichd.nih.gov.

Download the SIDS Awareness Month Social Media Cover Image option 1 (820x312) (JPG 66 KB)

A parent sits on a bed and leans over a bassinet with an infant. The infant lies facing up while holding their parent’s finger. SIDS Awareness Month. Learn about safe infant sleep at https://www.safetosleep.nichd.nih.gov.

Download the SIDS Awareness Month Social Media Cover Image option 2 (820x312) (JPG 100 KB)

A parent stands and leans over a crib that contains an infant. The infant lies facing up and looks toward the parent while the parent touches the infant’s arm with the back of their hand. SIDS Awareness Month. Learn about safe infant sleep at https://www.safetosleep.nichd.nih.gov.

Download the SIDS Awareness Month Social Media Cover Image option 3 (820x312) (JPG 88 KB)

#ClearTheCrib Instagram Reels

Share these short videos with your followers or use them as inspiration to make a video of your own!

Check out all of NICHD’s Instagram Reels.

Guidance for Using Hashtags (#)

Hashtags are a way to help social media users find content related to topics of interest. They can help your posts reach people who are interested in information about SIDS Awareness Month and safe infant sleep. Hashtags also help certain topics build a following on social media.

We recommend including some of the following hashtags in posts about SIDS Awareness Month:

  • #ClearTheCrib
  • #SafeToSleep
  • #SIDSAwarenessMonth
  • #SafeInfantSleep
  • #HealthyNativeBabies
  • #SueñoSeguro
  • #NationalBreastfeedingMonth (August)
  • #BabySafetyMonth (September)

In addition, consider including hashtags that are relevant for your community. You can replace the hashtags in the example posts on this page with ones that are more appropriate for your audience or organization.

The best number of hashtags per post varies by social media platform:  

  • Facebook: 2-3 hashtags per post
  • Instagram: 3-5 hashtags per post
  • X (Twitter): 1-2 hashtags per post