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A caregiver (left) kisses a baby on the check while an additional caregiver (right) holds the baby in their arms.Spread the word about safe infant sleep during Sudden Infant Death Syndrome (SIDS) Awareness Month in October and year-round. Post a message on your social media account with the #SafeSleepSnap hashtag and a safe sleep image, or add a safe sleep slide to your website for October.

Learn how to do a #SafeSleepSnap activity and read more about the #ClearTheCrib Challenge.

See more guidance for using hashtags.

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Guidance for Using Hashtags (#)

In addition to using the #SafeSleepSnap hashtag, be sure to include hashtags that are most relevant for your community. We selected the following example hashtags because of their relevance and their popularity across Facebook, Instagram, and Twitter.

On Facebook

Posts with one or two hashtags tend to get the most engagement. You can replace the hashtags in the example posts with ones that are more appropriate for your audience or organization.

Examples include: #SafeSleep, #InfantSafety, #SafeInfantSleep, #NewParents, #NewDad, #NewMom, #PreppingForBaby, #NewGrandma, #NewGrandpa, #NewGrandparent, #InfantCaregiver, #newborn, #NewBaby, #MomLife, #DadLife, #SleepTraining, #BackIsBest, and #postpartum.

On Instagram

Instagram has a limit of 30 hashtags per post. Using around 11 hashtags in a post increases engagement. You can replace hashtags in the example posts with ones that are more appropriate for your audience or organization.

Examples include: #BabySleepTips, #NewbornSleep, #FirstTimeParent, #NewMomTips, #FirstTimeMama, #FirstTimeDad, #DadsOfInsta, #MomsOfInsta, #SleepTraining, #BabySleepHelp, #InfantSleep, #MotherToBe, #ExpectingMom, #FatherToBe, #NewParent, #NewMommy, #NewDaddy, #DadSquad, #NewDad, #NewMom, #NewGrandma, #NewGrandpa, #MomLife, #DadLife, #BackIsBest, #RoomSharing, #postpartum, #InfantSafety, #SleepyBaby, #naptime, #InstaBaby, #breastfeeding, #BreastfeedingMom, #lactation, #BreastfeedingJourney, #auntie, and #uncle.

On Twitter

Best practices for optimal engagement on Twitter suggest using no more than three hashtags per tweet. You can replace the hashtags in the example posts with ones that are more appropriate for your audience or organization.

Examples include: #NewBaby, #NewDad, #NewMom, #NewGrandma, #NewGrandpa, #NewGrandparent, #newborn, #SleepTraining, #MomLife, #DadLife, #BabySleep, #BackIsBest, #RoomSharing, and #postpartum.