How to Address Unsafe Sleep Images

A father setting a baby down in a pack-and-play.Images and messages that show unsafe sleep environments or do not follow safe infant sleep guidelines are common, especially on consumer-focused channels.

During Sudden Infant Death Syndrome (SIDS) Awareness Month and beyond, the Safe to Sleep® campaign and its partners aim to normalize safe infant sleep practices.

You or your organization may receive submissions or be tagged in images that show an unsafe sleep area or do not follow safe infant sleep guidelines during your SIDS Awareness Month activities.

Take Action

Consider these two options for responding to posts that do not follow safe infant sleep guidelines:

  • Send a direct message or email to the account that posted the image, gently noting what about the image is unsafe, and offering tips for reducing the risks and links to resources for more information.
  • Leave a comment on the post that kindly explains what is unsafe in the photo or post and offer suggestions for how to follow the guidelines.

Remember, it is important to offer helpful, constructive feedback in a kind and nonjudgmental tone. You can use the following language as is or adjust as needed to respond in these situations.

Learn more about what a safe infant sleep looks like.

Short Message or Post for Instagram or Twitter

Thanks for your #SafeSleepSnap post. We noticed it doesn’t follow all the current safe infant sleep guidelines. Please check out this info & consider posting a photo or message that follows the guidelines to help us spread the word about safe infant sleep: http://bit.ly/2WDRkk0

Long Message or Post for Facebook or LinkedIn

Thank you for your #SafeSleepSnap post. We’re reaching out because we noticed that your photo or message doesn’t follow all the current safe infant sleep guidelines. Here’s a checklist to help you set up a safe sleep environment for your baby: http://bit.ly/2WDRkk0.

We hope you’ll consider posting a photo or message that follows the safe infant sleep guidelines so that others can see a baby in a safe sleep environment. We appreciate your efforts! If you have any questions, please let us know.

Draft Email

Dear [Participant’s Name]:

Thank you for your #SafeSleepSnap post. We appreciate your efforts to spread the word about safe infant sleep. We are reaching out because we noticed that your photo or message does not follow the current safe infant sleep guidelines and wanted to provide you with some resources on this topic.

According to the latest safe infant sleep external link research, a safe sleep area has the following characteristics:

  • Is firm and flat, such as a mattress in a safety-approved crib, bassinet, or play yard
  • Has no soft or loose items, such as blankets, crib bumpers, and toys
  • Always has baby sleeping on their back to reduce the risk of Sudden Infant Death Syndrome (SIDS)

We invite you to review this safe sleep handout from the Safe to Sleep® campaign for details on safe infant sleep environments.

We hope you will consider taking new pictures of baby in a safe sleep area and posting them with #SafeSleepSnap.

Thank you again for your participation in the #SafeSleepSnap. Please let us know if you have any questions.

Best,

[Add signature and name of participating organization(s)]